Zorya Triglav was the first Triglavian entity to make direct contact with the people of New Eden, announcing themself to be an “emanation of the Convocation of Triglav Outside the Struggle” and taking over billboards in order to broadcast a message; Drifters must be extirpated, Sansha must be Extirpated, Rogue Drones must conform or be extirpated, and Capsuleers must “prove the direction of their flow”.

Type-4 Datastreams recovered from Semiosis Vaults describe Zorya, internally dubbed the “Detached Executive Troika for Sublimation of Poshlost Flow”, which has been granted mandate to invoke countervailing measures without prior proving, while still being bound to remain in contact with the CTOS. This mandate was then extended to include the response-testing of capsuleers in “playful communion”, or non-hostile/amicable contact, over time moving forward.

Zorya Triglav led the Triglavian Invasions that began in May YC121; Cladeships bearing the ident of Zorya additionally appeared regularly among other Triglavian ships, making direct combat challenges to capsuleers engaged in repelling Invasions.
source:https://forums.eveonline.com/t/compilation-the-lore-of-the-triglavian-collective/123465