Born as the only child to Oscar and Shumi Bloggz, Joe grew up in and around Metropolis where he developed an interest in the industrial empires that are strong in the area.

Much to the delight of his parents he enrolled into the Republic University and attended their academy in Nakugard and enrolled into classes in industry as well as learning basic combat tactics and masted the Minmatar frigates before graduating. At this time he decided to pursue a freelance industrialist career, infuriating his father who wished him to stay in the employ of the Republic. To appease this Joe decide to pay tax to the University until he had payed off his training,

His manufacturing business was growing steadily, until on a visit to see Joe, his parents shuttle was attacked and destroyed by the Angel Cartel. With Joe vowing revenge started contracting for the RSS, all the time hunting for the commander that had destroyed his parents shuttle.