1. Once you have their money, never give it back 2. You can't cheat an honest customer, but it never hurts to try 3. Never spend more for an acquisition than you have to 4. Sex and profit are the two things that never last long enough 5. If you can't break a contract, bend it 6. Never let family stand in the way of opportunity 7. Always keep you ears open 8. Keep count of your change 9. Instinct plus opportunity equals profit 10. A dead customer can't buy as much as a live one 11. Latinum isn't the only thing that shines 12. Anything worth selling is worth selling twice 13. Anything worth doing is worth doing for money 14. Anything stolen is pure profit 15. Acting stupid is often smart 16. A deal is a deal ... until a better one comes along 17. A bargain usually isn't 18. A Ferengi without profit is no Ferengi at all 19. Don't lie too soon after a promotion 20. When the customer is sweating, turn up the heat 21. Never place friend ship before profit 22. Wise men can hear profit in the wind 23. Never take the last coin, but be sure to get the rest 24. Never ask when you can take 25. Fear makes a good business partner 26. The vast majority of the rich in this galaxy did not inherit their wealth; they stole it 27. The most beautiful thing about a tree is what you do with it after you cut it down 28. Morality is always defined by those in power 29. When someone says "It's not the money," they're lying 30. Talk is cheap; synthehol costs money 31. Never make fun of a Ferengi's mother 32. Be careful what you sell. It may do exactly what the customer expects 33. It never hurts to suck up to the boss 34. War is good for business 35. Peace is good for business 36. Too many Ferengi can't laugh at themselves anymore 37. You can always buy back a lost reputation 38. Free advertising is cheap 39. Praise is cheap. Heap it generously on all customers 40. If you see profit on a journey, take it 41. Money talks, but having a lots of it gets more attention 42. Only negotiate when you are certain to profit 43. Caressing an ear is often more forceful than pointing a weapon 44. Never argue with a loaded phaser